How Local Insights, New Construction Trends, and Boutique Management Will Shape the Upcoming Years for 10–150 Unit Properties

Why Owners of 10–150 Unit Multifamily Properties Benefit Most from a Local, Boutique Management Partner San Diego is one of the most desirable, and competitive, multifamily markets in the country. With a unique blend of coastal demand, high renter populations, strict local regulations, and hyper-specific submarket behavior, owning properties here is an incredible opportunity… but also a significant operational challenge. Whether you own a 10-unit coastal walk-up in Ocean Beach, a 32-unit building in Chula Vista, or a 120-unit mid-rise in North Park, the success of your investment often comes down to a few key elements, one of which is: The quality, consistency, and strategy of your property management company. But not all property managers are built the same. The needs of a small or mid-size asset (10-150 units) are very different from those of a 300-unit institutional building. Yet many San Diego owners unknowingly select management partners who operate with a “one-size-fits-all” blueprint that doesn’t match the realities of their property.  This guide breaks down what multifamily owners in San Diego need to know about the strengths of a boutique, local property management company.